Google Lens

Google Lens is a powerful visual search engine that uses machine learning and image recognition technology to provide users with information about the world around them. With just a quick snapshot, Google Lens can identify objects, landmarks, text, even plants and animals, and provide users with relevant information and resources. In this post, we will explore some of the most exciting features and capabilities of Google Lens.

Visual search

One of the most impressive aspects of Google Lens is its visual search capability. Users can point their camera at an object, landmark or even a piece of text and Google Lens will instantly recognise it and provide relevant information. For example, if you point your camera at a famous landmark such as the Eiffel Tower, Google Lens will recognise it and give you details about its history, architecture and interesting facts. Similarly, if you point your camera at a product, Google Lens can provide you with price comparisons, reviews and recommendations.


Another useful feature of Google Lens is its translation capabilities. At the touch of a button, Google Lens can translate text from one language to another in real time. This is particularly useful when travelling abroad or reading documents written in a language you are not familiar with. With Google Lens, you can simply point your camera at the text and it will instantly translate it for you.


Google Lens also has a shopping feature that allows users to find products online by simply taking a picture of them. If you see a product you like in a store, you can take a picture of it with Google Lens and it will give you links to online retailers where you can buy it. This feature also allows you to compare prices and read reviews before making a purchase, making it an invaluable tool for savvy shoppers.

FAQs about Google Lens

What is Google Lens used for?

Google Lens is used for visual search, translation, shopping and more.

How does Google Lens work?

Google Lens uses machine learning and image recognition technology to identify objects, landmarks, text and more.

Is Google Lens free?

Yes, Google Lens is free and available to download on Android and iOS devices.

Does Google Lens recognise plants and animals?

Yes, Google Lens can recognise plants and animals and provide users with relevant information and resources.